WHY YOU MUST FOLLOW UP YOUR CUSTOMERS AGAIN You put a lot of effort into developing a digital information product and preparing for its release. You let your list know about it. You've even put in a significant amount of preparation and promotion by using email, Twitter, Facebook, article marketing, guest blogging, and perhaps even a guest appearance on a web radio program yet you will fail without follow up.. It's finally that day. The sales have made you happy. But in the first month, maybe even the first week or two, they start to dwindle, and you're lucky if you make $100 a month from your product. FOLLOW UP STRATEGY It's quite astounding how few individuals understand the value of contact or sales follow up, let alone the need for a concrete follow up strategy for each campaign. However, a sizable portion of online business owners experience this. They devote all of their passion and effort to developing and launching the product, leaving the sales to take ...
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